anirudhux
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Research Reports

PhonePe: Consumer Study '22A 2022-era, 10-interview field study of PhonePe's usage and consumer behaviour.10-interview field study on PhonePe, 2022.

Shaped 400 million+ touchpoint experiences
across domains.

/work

Design SystemNDA

Led product design, brought in research, contributed to strategy. Built a fully agentic-AI design system: tokens & components.

Ennoventure

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