Hi, I'm Anirudh.
Observing, connecting & designing since 2014.
Shaped 400M+ touchpoint experiences across digital domains; now building for humans & agents.
EnnoventureEnnoventure2024–presentBrand protection · AI-augmented delivery · founding-team seatHybrid product-design seat at a deep-tech startup: field research with anti-counterfeit investigators, AI-accelerated delivery, and product strategy at founding-team altitude.PhonePePhonePe2021–2023Payments UX · UPI · cross-border · B2BShaped payments experiences for 400M+ Indians: UPI Lite, UPI International, and B2B procurement flows.Adori LabsAdori Labs2018–2020Interactive audio · early-stage productFull product ownership at an early-stage startup building interactive, collective audio, a format still defining itself. Design, research, and strategy in one seat.
Work
UPI Lite
PIN-free payments for the everyday. Less friction at scale.
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UPI International
Cross-border payments straight from UPI: pay foreign merchants in their local currency, no forex card, no cash.
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Constella
We don't understand data in isolation: an isolation forced by spreadsheets and flat charts.
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Contraire
A council of AI readers that challenges your draft: nine blind reads, one honest verdict.
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GitLab Talk
Curb Your AInthusiasm: what an LLM actually is, told to the builders shipping on top of one.
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Transform Design
A community movement to transform Indian designers into design leaders.
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Shape of portfolios
Every design portfolio has a shape: dig deeper to see it.
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